Following your heart is good advice, and that’s just what Doe Deere has done in creating her makeup company, Lime Crime. Doe is a self-described entrepreneur with imagination, ambition, and big dreams who has turned those dreams and brand of expression into a successful business.
Doe was born in Russia and spent her early years there. In her early days, she got her first taste of the business world. At age 13, she sold temporary tattoos to her classmates. Doe made the fad popular and the business profitable by wearing the tattoos and proving that it was the cool thing to do.
At age 17, Doe moved to the U.S. and settled first in New York living for awhile in Manhattan, but then spending nine years in Brooklyn. She began her life in New York as a musician. It was there that she met her husband who also happened to be a fellow band member and songwriter. Her years as a musician taught her some things about having and marketing a career. The discipline of promoting their band lighted a spark in Doe that set her on her next career path.
Doe is an imaginative soul with big dreams of expressing and living true to herself. She is a woman in tune with her own identity and believes in the importance of self-expression. Her advice to herself and to others is to know the things that you love to do, understand your skills and abilities, and then you will blossom.
Drawn to bright and unconventional colors, Doe took on the norms of the cosmetic industry. She rebelled against the trend of makeup that promoted a natural look and began to create her on palate of makeup colors. Doe realized that there were others who felt the same way as she did – others who were drawn to lively, vibrant colors.
In 2008 Doe took the premise that makeup gives the freedom of expression and combined that with a collection of vibrant-colored makeup products and Lime Crime was born. Doe became the companies founder, CEO, and owner. This imaginative entrepreneur calls herself the Unicorn Queen and has made a successful business revolutionizing makeup. Lime Crime has become a trend-setting company with its internet presence and high standards of performance and quality. It has shaken up the makeup world and established a brand for those who want a different self-expression.
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