Fabletics Creates New Business Model

Amazon is probably feeling the heat from Fabletics. Fabletics is slowly taking over the retail market and the online retail market with their line of very trendy athletic-wear for women. It’s estimated that Amazon controls 20 percent of the retail clothing market. However, Fabletics is taking a bite out of Amazon‘s piece of the retail pie, with their customer focused, subscription service. Recently, the clothing company made a major move that includes adopting the reverse showroom technique to increase their sales. Clearly, the reverse showroom technique proved very successful for Fabletics.


Fabletics Reverse Show Room Method

Kate Hudson’s Fabletics has quietly adopted the reverse show room method in their marketing strategy techniques to win over new customers and keep current customers loyal to their brand of clothing. Their business strategy always involved offering a high quality brand of trendy clothing to customers. In addition, the subscription based service offered their members customized clothing picks that matched their personal lifestyle. The company determined that these were all important elements to the modern day, customer. Their business strategy was a success. This success has led to Fabletics giving the customer even more choices. Now, customers are able to browse their site for the latest trendy, clothing. Identify, the clothing that they desire, and purchase the clothing in a Fabletics physical store.


Why Reverse Show Room Techniques Work

It’s all about personal service. This is a philosophy that is held by the Fabletics General Manager, Gregg Throgmartin. He strongly believes that their membership based business model allows the company to create highly personalized clothing choices for their customers that really satisfy their desires in terms of quality, price, and style. Many retailers are losing customers to reverse show rooming. Fabletics has actually gained customers using the reverse showrooming method. Customers go to the Fabletics website to browse, and end up in the local Fabletics store making purchases. Facts don’t lie. Statistics show that about half the people that visit their physical store are already VIP members. Another 25 percent join, once they visit the store. This is definitely a new business model that works well for Fabletics.



Teri Hutcheon is the blogger behind A Foodie Stays Fit and she is a person that is highly qualified to talk about Fabletics. Fabletics is more than just another online retailer. It is a clothing retailer that offers beautiful, trendy clothing that is also very high quality. Teri Hutcheon is a paying member of Fabletics and a VIP member too. Fabletics offers VIP members several extra benefits. For example, VIP members pay less than 25 bucks for their first Fabletics outfits. All the other monthly customized outfits are less than fifty dollars.


Teri states that the quality of the clothing is good. In fact, it was better than she expected. She was also very impressed with the styles. All very trendy and current. In addition, she states that the clothing is high quality and at a very affordable price. Teri and thousands of other satisfied customers think that Fabletics is a winner, offering great deals online or in their physical store.