Streamlining the routine hair care process which can include several steps and an assortment of products including basic shampoo and conditioner, detangler, deep conditioner, and leave-in conditioner, WEN cleansing conditioner instead combines all five of those into one single product.
Created by celebrity hair stylist, Chaz Dean, WEN cleansing conditioner not only reduces the amount of products to use and the number of bottles in the bathroom, it also cuts out the sulfates commonly found in most shampoos, which can break and damage hair, removing vital, naturally produced oils and leaving it dry, brittle and weak.
Like other hair cleaning products, WEN is applied on to wet hair and is massaged root to ends in order to clean, moisturize and strengthen hair before being rinsed out. It can be used every day or however necessary depending on individual needs, however, unlike ordinary shampoo treatments, WEN is made with all natural ingredients such as plant and herb extracts, including wild cherry bark and chamomile and rosemary extract among others. Because it doesn’t contain harsh chemicals like sodium lauryl sulfate, WEN doesn’t lather and create excessive, unnecessary foam. It simply restores the hair to a clean and healthy balance, removing product buildup and leaving it shiny, soft and moisturized.
For additional moisture and strengthening, WEN cleansing conditioner can also be used as a deep-conditioner. A small amount of the cleaning conditioner and be applied to the ends of wet hair after an initial cleaning and left in for an additional boost of volume and softness.
And unlike many existing hair products on the market, the WEN line of products is not tested on animals and is manufactured in the United States. Its list of natural ingredients make it suitable for all hair types and textures as well. Scents include sweet almond mint, pomegranate and lavender.
Since its debut in 2008, over 40 million Wen products have been shipped around the world and are now also sold at major beauty retailers like Sephora. By cutting back on unnecessary ingredients and products, WEN cleansing products have simplified the process of achieving strong, healthy-looking hair, full of volume and shine.