Innovation and Creativity at its Best: The Story of Lori Senecal

The advertising and marketing industries are some of the fastest changing industries in the world. Not only do the companies that work with their clients have to adapt to changes in their own industry, but they also have to adapt their marketing styles with their client’s industry as well. This double-edged sword can be difficult for many marketing executives to navigate. For Lori Senecal, however, this is just another day on the job.

Lori Senecal was born in a rural town in Canada as the fourth daughter of a shopkeeper and schoolteacher. She had to learn how to be creative and innovative to get the attention of her parents growing up, since she was the youngest of three siblings. After getting her degree in commerce, marketing, and finance from McGill University, she quickly found that her humble and difficult childhood provided her with the foundation that she would need to be a successful advertising executive.

After her first couple jobs, Lori was on the fast track to the executive positions at advertising agencies. She rose up through the ranks of McCann Worldgroup, a global advertising firm, to the Global Chief Innovation Officer position in 2006, becoming the President of McCann Worldgroup’s flagship New York office shortly after. She was soon sought out by Kirshenbaum, Bond, and Partners in 2009 for their President and CEO role. She served for several years at KBS (then added Senecal to the company’s name). Reference: salary.

During her time at KBS, Senecal won several awards for her innovative and creative spirit in the advertising industry. She was awarded by the Advertising Women of New York with a Game Changer Award for her leadership skills. She was also given a Jury Chair for the Isaac Awards, a contest that honors invention and innovation. She was even appointed to the Board of MDC Partners, a large, global advertising conglomerate and holding company, in 2014. During this time she was also recognized twice as being an “Advertising Executive to Watch” by Advertising Age.

All of these events led up to her recent appointment as the Global CEO of the Crispin, Porter, and Bogusky Advertising Agency in 2016. She has already made a difference in this role by leading CP+B to being named one of Advertising Age’s creative innovators of the year. Source: forbes.

The marketing and advertising world changes very quickly, and to be successful you have to be ahead of the curve. Thanks to her vast experience and turbulent childhood, Lori Senecal is one of the best innovators and leaders in the industry.

Check out the website: http://www.campaignlive.com/article/cp+b-opens-shop-beijing/1408916

Sam Tabar: The Financial and Legal Expert From New York

Sam Tabar is an accomplished attorney, financial executive, and investor based in New York City. He graduated with a Bachelor’s degree in Jurisprudence from the University of Oxford in 2000. He joined Columbia Law School immediately where he pursued his Master’s in Law.

Tabar commenced his career at Skadden, Arps, Slate, Meagher & Flom LLP as an attorney in May 2001. His responsibilities included providing legal advice on hedge fund formation, management, and employment contracts. He worked for the firm for close to six years before moving to Sparx Group to become its managing director.

His work entailed drafting performance reports, answering client queries, and managing the firm’s funds. His accomplishments at Sparx range from raising half a billion dollars for its credit and equity products to starting and overseeing marketing roadshows across Europe and Asia.

According to Bloomberg, Sam Tabar joined Merrill Lynch as its head of capital strategy in Asia after four years at the Sparx Group. He was tasked with overseeing the capital raising process and introducing the hedge fund’s clients to investors such as foundations and pensions. His role positioned him as the link between the investors and fund managers. Learn more about Sam Tabar: https://twitter.com/samirtabar?lang=en

He is credited for building diverse teams and growing the number of institutional investors to more than 1200. Tabar also organized conferences and events where investors and clients could network.

His team was ranked first in the Capital Introductions category in the global custodian survey during his time at Merrill Lynch. Tabar returned to the legal industry when he was hired as a senior associate at Schulte Roth & Zabel.

Tabar was appointed the chief operating officer of FullCycle Energy Fund in December 2015. He is in charge of overseeing the fund management strategy of the company. He is also an investor and was the first investor of SheThinx and Tribute.

Sam Tabar is active on Instagram and Facebook. He posts photos and videos to his account regularly. His Instagram profile is filled with funny and artistic photos which he took by himself. Tabar’s posts on Twitter are inspirational, educational, and entertaining.

Read more about Sam: Sam Tabar: A Great Mind For Investments

David Giertz on the Need to Speak to Clients about Social Security

With over 30 years experience in the financial sector, David L. Giertz recently completed a new video where he urges his colleagues to properly inform their clients about the potential social security pitfalls they might encounter if they are not careful.

David Giertz said that many individuals nearing retirement and those already in retirement have a number of misconceptions about Social Security that could be downright damaging to them and lead to a huge loss in retirement income. Indeed, the days of having pensions and healthy 401 K’s are becoming rarer and rarer, so David Giertz is providing a valuable public service by offering seniors and older workers the needed tips in order to maximize their social security benefits.

Giertz cited a study by Nationwide Retirement Institute that showed 30 percent of retirees are receiving a benefit that is less than they expected. The survey on soundcloud.com discovered that those close to retirement by and large did not understand the process.

Of course, it really is no wonder that so many people do not understand the process. Financial planners on Vimeo have to undergo years of training in order to understand the Social Security Handbook, simply because of the fact that it contains over 2,700 different rules. However, there are a lot of people who realize the need for a solid strategy for Social Security, as four our of five surveyed said they would consider changing advisers if they did not strategize with them about Social Security.

By and large future retirees must plan for income, and that begins with an understanding of Social Security at https://twitter.com/davidgiertz. Giertz said that planning for Social Security benefits should amount to at least 40 percent of all retirement income that seniors and other retirees can expect.

There is no question that Giertz’s track record with helping seniors is impressive. Not only has he pass four important examinations, but he has also served as President of Nationwide Financial Distributors since 2013.

Giertz is also registered with the highly selective FINRA as a broker, so if you are looking to maximize your retirement income, he is definitely the one to talk to.

Traveling Vineyard, The Future Of Wine Tasting

A work at home opportunity that involves wine? That may sound too good to be true, but this dream is a reality!

Traveling Vineyard provides a very unique business opportunity. Becoming a wine guide might seem like a daunting task, but with Traveling Vineyard the process is painless, and even fun. They teach you everything you need to know, from wine varieties (there’s more than you might think!) to proper pairings, and even include marketing materials in your starter kit.

Wine Guides with Traveling Vineyard are tasked with scheduling wine tastings with clients, and sell them wine. Dinner parties with your friends are now a lucrative business opportunity. Guides are also treated to a nice compensation, and receive a discount on their own wine purchases, and those sales even count in your monthly sales total count. Guides love their jobs with the company, and even often describing it as more of a family than a company.

Traveling Vineyard has been around since 2001, and there are over a thousand wine guides putting on tastings around the country now. They offer a variety of wines under the categories of Red, White, and Sweet & Fizzy, and other products like wine glasses, decanters, and chillers.

From the early days in 2001 Traveling Vineyard has aimed to make wine tastings a more personal experience that you can share with friends and family right out of your living room, and they are succeeding in reshaping the way we view wine tasting today. Add to that the wonderful opportunity provided to those seeking work at home positions for something they love, that they can do in their spare time with people they love, and it’s clear that the future of wine tasting is already here.

Copa Star Hospital: A New Concept of Healthcare

Great structures are built when great ideas are materialized and especially when they are planned to benefit the people. Copa Star Hospital is one those ideas which have materialized now. It is in the southern region of Brazilian capital Rio de Janeiro near Copacabana Beach. Copa Star Hospital has an amazing structure that gives it the appearance of a five-star hotel. The hospital is equipped with the latest healthcare instruments. It has changed the concept of regular hospitals. Everyone in the healthcare sector is discussing its innovative design and a new approach towards treating the patients. Operation theaters and ICUs are equipped with the latest robotic equipment. Copa Star Hospital’s architecture has visual images that guide patients to reach their rooms and help them to understand the surgical procedures.

Copa Star Hospital is a unique combination of innovative design and latest technology. A problem with regular hospitals is that the patients are unable to understand their system. It is not the case at Copa Star where the architecture itself guides the patients and visitors. Rede D’Or São Luiz at the hospital is the latest center for cardiology and neurology in the world. The doctors and nursing staff look after the patients around the clock. All operation theaters have magnetic resonance imaging technology which enables physicians to view the medical scan of their patients during the surgery. Doctors can send the images to experts in other countries and get a second opinion. Copa Star has introduced the concept of hybrid operation rooms which allows accessibility to instrument for small surgeries Visit their profile page on Facebook.Com

The firm that has designed Copa Start Hospital is RAF Architecture, and the genius behind this concept is Roderigo Sambaguy who has a passion for designing comfortable hospitals. RAF Architecture is known for innovative designs of hospitals. The firm used its experience to build Copa Star Hospital and took patient care to a higher level. The strength of the hospital’s structure is increased with the use of Penetron and Crystalline technologies. Besides the amazing outlook, the inside of the hospital is very comfortable and appealing. The rooms of the hospital look like the bedrooms of a five-star hotel. Patients can do many tasks with a few taps on the iPad. They can pull and close the curtains, change the lighting, ask for attention from nurses, and talk to a doctor. A separate passage is made for the movement medical staff and stretchers.

The Sustainability Report of the authority declared that Copa Star has excellent energy usage system. The lightings, air conditioning, heating, medical equipment and water pumping are interconnected to conserve energy. The ventilated facades of the hospital conserve energy and add beauty to the building and surroundings. The cavity inside the facades limits heat gain and expels hot air of the hospital.

Read more at SSC Magazine about Copa Star.

Bob Reina’s Work Is Just Starting

When it comes to Bob Reina’s work, it is never truly over. He is always looking out for ways to help people and for ways to make Talk Fusion the best all-in-one video communications platform on the planet. They really work hand-in-hand. It has been discussed since early on actually when Talk Fusion first opened in 2007.

That was the goal and that was the plan for the company laid out by Bob Reina. He had big dreams early on in his life and in his career. When someone has that kind of mindset, it puts it out there for themselves and for the world. It serves as motivation.

According to Biz Journals, that motivation and hard work have most certainly paid off for Talk Fusion and Bob Reina. 2016 was a banner year for the company as they won two awards. It is always great when someone’s peers and people in the industry stand up and take notice of a job well done by a company.

It is not really about the award, but what comes with the award. What comes with the award is respect and people looking at Talk Fusion in an even brighter light if possible with its video newsletters, video emails, video chats, and video conferences that are nothing short of incredible.

Even more than his accomplishments in the field, he is stood out for what he has done outside of the job. To Bob Reina, that is what really matters and that is what is really important to him. He wants to make a true difference in the world and do something that matters to other people. One way he does that is by offering 30-day free trials of Talk Fusion to new customer.

If someone is low on money and needs a start, this is the way to go for new customers. He also encourages his employees to give out Talk Fusion to a charity of their choosing as well.

Most of all, he made a record-shattering donation to the Tampa Bay Humane Society. This was an amazing thing for him to do, as this is money that is going to really help these animals and the shelter as well.

Roberto Santiago’s Entrepreneurial Undertakings

Joao Pessoa is a city that is based in the northeastern part of Brazil, and it is renowned for its beautiful beaches, delicious cuisine, and hospitality that it offers. One of its primary locations is the Roberto Santiago Manaira Shopping Mall, which is a large state-of-the-art shopping place that offers a wide array of products and services. The mall has been striving to ensure that it attracts clients by providing top notch entertainment amenities. The comfort and fun that the place offers have become its trademark.

The entertainment facilities of the shopping mall include a cinema hall. It has 11 theaters that are well equipped. It also has 3D rooms, VIP lounges, and a room that has been set up in a stadium arrangement to offer a wide viewing space. The mall also contains a bar that offers soft drinks, candy, popcorn, and other goodies that the clients may desire to have while watching movies. The property also has an electric amusement park that offers various gaming equipment. It has 200 modern machines and an electronic bowling lane that are in an 1800 square meters room. The shopping place has also established a world-class gym that can be used for leisure. Read more on polemicaparaiba.com

The mall has a concert hall that was created about seven years ago, and it is located on its rooftop. It is known as the Domus Hall, and it is the largest in the entire Joao Pessoa. The place can accommodate about 10,000 people during concerts. It has excellent air conditioning and sound equipment. Customers of the Manaira Shopping can be fully entertained when they are at the mall. The variety of amenities that the place offers has enabled it to develop excellent relationships with the clients who are both residents of the city and tourists. The mall also has a gourmet place that provides a unique environment where people can spend time. It has a steakhouse and a food court, and they both offer delicious cuisine.

Santiago is presently 58 years old. He has been a businessperson since he was a teenager.  Roberto Santiago founded a cartonnage enterprise that was focused in the creation of decorative objects, and it was based in Santa Rosa. The cartoon company was profitable, and it enabled him to gain capital for establishing his shopping malls, which are Maniara Shopping and Madeira Shopping. Robert Santiago studied at Pio X-Marist College and University Center of Joao Pessoa.

Read more articles on portaldolitoralpb.com

Arthur Becker, Leading Tech Industries to Successful Futures

Investing into technology can be an incredibly lucrative option, especially with the advances that technology is making today. But along with these advances, a massive number of products flood the markets, hoping to find an investor to help them get off their feet. The truth is, not every technological advancement is worth investing into, and no one knows this better than Arthur Becker. Arthur has been in the investment game for far too long not to be able to. Arthur is considered a sort of tech guru in the world of business technology and has made numerous investments that have turned out to be multi-million dollar projects.

Through his career, Arthur has founded numerous companies and has led some of the most technologically advanced teams in their business ventures. He has tremendous experience in the field of technology as well as business. Combining those two skillsets, Arthur Becker has managed to help numerous businesses grow into the giants they are today.

According to Bloomberg, currently, Arthur serves as the CEO of Zino. Zino is a company that offers users access to many news and magazine sources from numerous agencies around the world. Currently, the app is available for download on GooglePlay and the AppStore for Android and iOS devices. Each day, users get access to thousands of news articles from around the world. While using the app, users aren’t just limited to handheld devices. The app also has a sharing feature which allows you to read articles on numerous other devices like TVs and tablets.

Another company which has grown significantly under Arthur’s leadership is NaviSite. Before Zino, Arthur was the CEO of NaviSite, a tech company. He also served and advised on the board of directors for the company and was responsible for some of the company’s biggest business ventures. NaviSite had collaborated with some of the tech and IT giants like Oracle and Microsoft when Arthur was serving as the CEO of the company. NaviSite works with numerous companies, of all sizes, offering solutions in cloud computing and website hosting.

Arthur’s experience to lead companies shows in the numerous business ventures he has undertaken and also in the manner he has led his companies to be huge successes in the field. For more info, check out arthurbeckerstudio.com.

References:

http://madisonpartners.nyc/

http://www.usmagazine.com/celebrity-news/news/vera-wang-and-husband-arthur-becker-separate-after-23-years-2012117

 

Synopsis of Squaw Valley Water Quality

On November 8th, 2016, Placer County Department of Environmental Health issued a statement regarding the discovery of a minor water quality issue at Squaw Valley’s Upper Mountain. Since the discovery of the issue, the quality of the water has improved drastically, according to a statement by Wesley Nicks, director of Placer County Environmental Health.

 

The contamination was caused by torrential rains that overburdened the recently revamped water system, but it’s important to note that water was never available to the public, and there was no imminent threat to public health.

 

Squaw Valley moved swiftly to address the issue and ensure the safety and quality of their customer’s experience, and consulted the Placer County Environmental Health and the Squaw Valley Public Service District. The issue hasn’t affected the experience of guests at Squaw Valley’s Gold Coast and High Camp slopes as they had access to all facilities and were provided with free bottled drinking water.

 

Officials at Squaw Valley have reassured the public that the contaminated system will not return to normal use until deemed absolutely safe by water safety experts and public health officials. It’s clear that the issue won’t stop the public from enjoying Squaw Valley’s renowned ski resort, and that they are taking the necessary steps to ensure their customer’s safety and enjoyment of winter sports and all other services on the mountain.

 

Squaw Valley has been cooperating with public health officials and will keep the public up to date on the issue, and bring the existing water system back into use as soon as it is deemed absolutely safe.

 

Learn more: http://www.sierrasun.com/news/environment/squaw-valley-issues-statement-on-upper-mountain-water-quality/

Fabletics Creates New Business Model

Amazon is probably feeling the heat from Fabletics. Fabletics is slowly taking over the retail market and the online retail market with their line of very trendy athletic-wear for women. It’s estimated that Amazon controls 20 percent of the retail clothing market. However, Fabletics is taking a bite out of Amazon‘s piece of the retail pie, with their customer focused, subscription service. Recently, the clothing company made a major move that includes adopting the reverse showroom technique to increase their sales. Clearly, the reverse showroom technique proved very successful for Fabletics.

 

Fabletics Reverse Show Room Method

Kate Hudson’s Fabletics has quietly adopted the reverse show room method in their marketing strategy techniques to win over new customers and keep current customers loyal to their brand of clothing. Their business strategy always involved offering a high quality brand of trendy clothing to customers. In addition, the subscription based service offered their members customized clothing picks that matched their personal lifestyle. The company determined that these were all important elements to the modern day, customer. Their business strategy was a success. This success has led to Fabletics giving the customer even more choices. Now, customers are able to browse their site for the latest trendy, clothing. Identify, the clothing that they desire, and purchase the clothing in a Fabletics physical store.

 

Why Reverse Show Room Techniques Work

It’s all about personal service. This is a philosophy that is held by the Fabletics General Manager, Gregg Throgmartin. He strongly believes that their membership based business model allows the company to create highly personalized clothing choices for their customers that really satisfy their desires in terms of quality, price, and style. Many retailers are losing customers to reverse show rooming. Fabletics has actually gained customers using the reverse showrooming method. Customers go to the Fabletics website to browse, and end up in the local Fabletics store making purchases. Facts don’t lie. Statistics show that about half the people that visit their physical store are already VIP members. Another 25 percent join, once they visit the store. This is definitely a new business model that works well for Fabletics.

 

Fabletics

Teri Hutcheon is the blogger behind A Foodie Stays Fit and she is a person that is highly qualified to talk about Fabletics. Fabletics is more than just another online retailer. It is a clothing retailer that offers beautiful, trendy clothing that is also very high quality. Teri Hutcheon is a paying member of Fabletics and a VIP member too. Fabletics offers VIP members several extra benefits. For example, VIP members pay less than 25 bucks for their first Fabletics outfits. All the other monthly customized outfits are less than fifty dollars.

 

Teri states that the quality of the clothing is good. In fact, it was better than she expected. She was also very impressed with the styles. All very trendy and current. In addition, she states that the clothing is high quality and at a very affordable price. Teri and thousands of other satisfied customers think that Fabletics is a winner, offering great deals online or in their physical store.