Doe Deere, the founder of the wildly popular Lime Crime cosmetics line, is as unconventional as she is successful. Just taking a look at the way she starts her day reveals this. After getting her full 9 hours of sleep, she wakes up every day at 8:30 a.m. without the use of an alarm clock. Deere begins each day with a glass of water to ensure she is properly hydrated. She then does a few minutes of stretching to get loose and then follows it with a breakfast that usually contains grits, fruits, yogurt and fresh squeezed orange juice using oranges from her own trees. She eats slowly as she contemplates her day and what she wants to achieve.
One of the first things she does is checks the calendar on her phone. She then touches base with her staff, puts on some Beatles music and begins to do her makeup. She begins with the mild, rose scented Glossier face wash. Then she applies some moisturizer. She follows that with her foundation. She’s been working on a Lime Crime foundation she hopes to release soon. After setting her make-up using powder, she fills in her brows, does her cheeks and lips with her favorite pink or red blush and a bold pink or red lipstick. Her favorites are Pink Velvet, Red Velvet and Rustic Lime Crime matte Velvetines.
Doe Deere’s make-up ritual takes between 15 minutes and an hour, depending on what she has planned for her day and how spectacular she wants to look. This is one of her favorite parts of her day because it helps her feel free and relaxed as she focuses on self-care. She then uses her curling wand to create the shiny waves that are her signature. This helps her to look great when she lets her hair down to show off its purple color. Part of Doe Deere’s morning ritual always includes making time to pet, kiss and say ‘I love you’ to Chester von Battingham and Puffy Fluffles, her two Persian cats.
Although Doe Deere frequently checks and responds to her e-mail, she keeps her mornings largely technology-free. She uses that time to dream up new ideas and indulge in other creative pursuits. Most days Doe Deere gets to the office at about 12 noon, looking great, feeling refreshed and ready to make the world a more colorful and beautiful place.
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